CarzSpa × Enozi — Performance Marketing Case Study
How a performance marketing agency in Hyderabad scaled leads, reduced CPL, and built a predictable pipeline for a premium detailing studio.
About CarzSpa – Meta & Google Ads Case Study
CarzSpa is a premium car detailing studio offering ceramic coating, PPF, and high-end detailing. They wanted consistent leads and lower CPL while scaling across Hyderabad — something they struggled with before partnering with us.
As a performance marketing agency in Hyderabad, our goal was simple:
➡️ Increase leads
➡️ Reduce cost per lead
➡️ Make lead generation predictable, scalable, and location-focused
Services Used:
Performance Marketing Challenges
The Challenge
Before coming to us, CarzSpa faced:
❌ High CPL
❌ Inconsistent monthly leads
❌ Difficulty scaling beyond a certain point
❌ No segmented campaigns
❌ No audience buckets for retargeting
They needed the expertise of a social media marketing agency in Hyderabad to build a structured and ROI-driven system.
Achievement
Increase in Leads Growth
Lower Cost Per Lead
Increase in Weekly Leads
Our Strategy for Performance Marketing in Hyderabad
We implemented a multi-layer performance structure:
✔ 1. Product-Segment Campaigns
Separate campaigns for:
- Ceramic Coating
- PPF
- Detailing
- Interior/Exterior Services
(Helps improve relevance & CTR)
✔ 2. Location-Specific Campaigns
5–8 km radius campaigns around the store to drive high-intent traffic.
✔ 3. Audience Buckets
- Engaged audience campaign
- Remarketing campaign
- New audience acquisition (excluding engaged)
✔ 4. Weekly Optimisation & A/B Testing
Creatives, hooks, audience pockets, placements, bid strategy — all tested continuously.
This structured system is what sets us apart as a performance marketing agency in Hyderabad.
Massive Improvement in Just 30 Days
- Leads grew from 221 → 424 (+92%)
- CPL dropped from ₹168 → ₹111 (−34%)
113.6% Surge in Weekly Meta Leads
From
➡️ 5.9 weekly leads → 12.6 weekly leads
Stronger Google Ads Call Volume
- More Calls
- More Visits
- More Conversions
