We ensure your brand’s unique content and its outreach to the right audience.
Content is a crucial element of digital marketing strategy. Content marketing involves creating unique, engaging content aimed at the relevant audience. We at Enozi as the best content marketing agency in Hyderabad comprise a dedicated team of professionals ready to help you with a content marketing plan for your brand.
Why do you need Content Marketing?
Still, questioning whether you should take a leap? Let us help to explain.
Traditional marketing involves running an advertising campaign for a general audience. But no matter how creative your ad is, a small portion of viewers are likely to click it, and an even smaller portion will act on it.
Content marketing rectifies this limitation by aiming at creating unique, relevant content for a specific category of target customers. For this purpose, we first formulate a customer persona based on selected needs, tastes, and preferences.
As a Best Content Writing Agency in Hyderabad, we help you take your target customer through a journey comprising the following stages:
We let your target audience know about your product or service through blogs, social media posts, videos, press releases, and other catchy content. It may often not even be direct advertising of your product.
We arouse further interest through engaging content like online surveys, quizzes, games, e-books, brochures, newsletters, instructive videos, etc.
We persuade them to buy your product or service through a call-to-action, customer reviews, demos, free trials, discounts, and so on.
We ensure trust and future engagement with your customer through feedback campaigns.
So we discussed what exactly content marketing is all about. But how does it help your brand?
To sum up, here is why we would recommend content marketing for your brand:
- Relevant content for your audience
No more shooting in the dark, trying to reach out to a wider audience with generic content. Identify specific categories of customers based on their needs and preferences. Spamming is minimized.
- Value-added at every step
Your potential customer progresses from the awareness stage towards liking and finally trusting your product or service to purchase it.
You can lower your marketing costs significantly with an efficient content marketing strategy.
- Higher leads
Due to more personalized content based on specific needs and preferences, conversion rates are usually three times more than in paid search ad campaigns.
Confused about content types? Let us explain!
You have a wide range of options to create relevant content for your target audience. Our team of content writers at Enozi – Digital Content Marketing Agency will help you select an appropriate content type for each stage, based on the customer persona. It can be any of the following:
1. Blogs – According to Quoracreative (2019), about 3/4th of people online admitted to being regular blog readers.
2. Videos – Most surveys estimate it to be the most successful content type among online visitors.
3. Social Media Content
4. Image Content on platforms like Instagram, Tumblr, Pinterest
5. Quora answers
7. Online quizzes, surveys, and other interactive content
10. Press Releases
Let us help with Content Marketing
We at Enozi – Creative Content Agency in Hyderabad shall help you with your content marketing process at every step. Our team shall strategize and help regarding (but not restricted to) the following aspects:
1. Creating a customer prototype
2. Formulating a content strategy for your intended customers
3. Developing relevant and engaging content
4. Formulating an efficient content marketing strategy
5. Periodic audits of your online content
6. Promoting your content on social media platforms like Facebook, Twitter, LinkedIn, YouTube, Quora, Pinterest, etc.
7. Managing your content
To build an effective content strategy, and reach out to the right audience, get started with us!